Dawn Lafreeda

Largest Individual, Female-Owned Restaurant Franchisee in the U.S,

Den-Tex Central Inc. dba Denny's

What is the worst thing that can happen…? You start over.

Dawn Lafreeda is one of the largest restaurant franchisees in America, owning over 110 restaurants in career. She bought her first franchise from Denny’s at age 23 and presently owns 80 Denny’s restaurants, employing over 3,000 team members throughout seven states.

She has been featured in countless radio interviews, podcasts, and publications, such as Entrepreneur, The Wall Street Journal and Multi-Unit Franchisee magazine. Dawn has been awarded the Working Woman 500 - Largest Women Owned Businesses in the Country and Entrepreneurial Spirit Award and is involved in many charities.

Dawn was a recurring judge on the web-series “Entrepreneur Elevator Pitch,” which provided entrepreneurs a chance to pitch their idea in a 60-second elevator ride to a board of successful investors who will help take their business to the next level.

She is the largest female employer in San Antonio, Texas, as well as one of San Antonio’s largest private companies.

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Hear more from Dawn on what this campaign means to her.