Jenny Xu

CEO & Founder, Talofa Games

Talofa Games is excited to be supporting the campaign for Dress for Success because we believe that everyone needs a community to go to, especially when times get tough.

Jenny is a long-distance runner, artist, programmer, gamer, farmer, Forbes 30 Under 30: Games recipient, and CEO of Talofa Games from Cupertino, CA. She is passionate about the intersection of fitness and gaming and is currently developing a social running game that won the Niantic Beyond Reality Contest in 2019. She solo develops horror-comedy mobile games for her indie game company, JCSoft Inc., which began when she was 12. In her free time, she runs Abs With Jenny, a gamified virtual fitness class that has taught over 430 people and raised over $10,000 for charity.

After graduating MIT with a computer science degree, she’s worked in the intersection of AR and fitness to explore how gaming motivates healthy habits. In her 12 years in the gaming industry, she’s created 130+ games for web and mobile with 10 shipped titles on the mobile app stores with over 9.2 million downloads. She’s also completed internships at Google, Electronic Arts, Sony PlayStation, and N3TWORK.

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Hear more from Jenny on what this campaign means to her.